Keep it simple and avoid trappings, otherwise you haven’t got the flexibility. We started when we were quite young and the idea was to keep our expenses small, keep it nimble, don’t get used to luxuries - it’s an ideology really. We are focused right now on promoting women’s empowerment, but we are always on the lookout for new collaborators, ideas and points of view.Ĭristina Arreola and Vanessa Santos, Parámetro Studio (Mexico) And we are very proud to host and showcase all this female talent. This was not deliberate it was pure coincidence. Today the studio is composed almost entirely of women. We know our limitations, accounting is definitely one of them. We always want to work with people that are the best at what they do. Having an accountant was critical for us - we’ve had one since day one. So this effectively involves a balance between certain well-paid, but not very stimulating projects, which in turn finance others that are perhaps less profitable but more interesting. Our goal has never been to become wealthy, but to create the conditions to exercise our profession with pleasure while remaining free to choose what we do. It can be really hard to step away from work and just be present in the moment. Because I wear so many different hats there’s always something that needs to get done. The worst part of running a studio? I never truly take a break. You don’t need to be answering the phone nine-to-five or have a flashy office in a capital city. You don’t need to conform to existing models. I didn’t realise this when I was starting out, but you can completely invent the type of studio you want to run - and it can be as weird or unconventional as you are yourself. Here’s a tiny sampling of the rich and diverse insights you’ll find in Studio Culture Now: There is also input from two design world experts: Sophie Thomas on sustainability and Matt Alagiah (It’s Nice That) on self-promotion - plus expert advice on studio finances and accounting from Avi Josephs and artist and designer Eric Schrijver on the basics of copyright. Topics covered include: getting jobs, working with clients, balancing creativity with profitability, accounting, hiring, promotion, wellbeing, and much more. The interviews, mostly conducted in the past few months, also reveal how studios are adapting to the changes brought about by the coronavirus pandemic.Ītelier Dyakova, Champions Design, Civilization, Design by Toko, DIA, ÉricandMarie, Formist, Google Design, GUNMAD / Or Type, Hansje van Halem, Helmo, Hey Studio, Hubertus Design, Jade Purple Brown, Julia, Morcos Key, My Name is Wendy, Neubau, Office of Craig, OK-RM, Parámetro Studio, Peepshow, ps.2, Regular Practice, Sara De Bondt studio, Sarah Boris Studio, Studio Rejane Dal Bello, Vrints-Kolsteren, WeShouldDoItAll, YesYesNo.Īn extensive ‘Studio Intelligence’ section provides a checklist covering vital topics such as the benefits and pitfalls of remote working, space sharing, professional help and social media policies. The interviewees share their experiences, insights, fears and joys, and reveal how they deal with the fundamentals and aspirations of studio life.Ĭandid and generous, these extensive Q&As form a blueprint for anyone planning a studio practice, or anyone struggling with maintaining one. Studio Culture Now features in-depth interviews with a host of leading design studios. Now, thanks to the generosity of over 800 Kickstarter backers and a successful funding campaign, we are able to publish a follow-up. In 2009, Unit Editions published its first book, Studio Culture: The secret life of the graphic design studio. First published at the end of 2020, the book sold out quickly and is now available in a second printing. It offers bang up-to-date advice and guidance for designers working in a world of rapid change. Studio Culture Now is the essential guide to setting up, running and developing a design studio. Title: Studio Culture Now: Advice and guidance for designers in a changing world
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